Sustainable Business After the Crisis – Will the Restart Turn Green?

This article looks at how businesses when they restart properly after the COVID-19 outbreak, are they likely to “Go Green” click the link below to find out more details

At the ISPO Re.Start Days it became clear: For sports and outdoor brands such as Jack Wolfskin, Schöffel and Adidas, the comeback after the Coronavirus is also a sign of an even greater focus on sustainability. The industry sees itself on a good path.The sports and outdoor industry is increasingly sustainable. If in the past the question was raised whether sport and sports products can or even must be sustainable at all, for some time now an ever faster change is taking place. For years now, ISPO Munich has been presenting the ISPO Award not only for the best products of a season. A separate jury also evaluates the ecological impact of the products. “It is moving away from fast fashion and towards durable, high-quality products”, says Professor Mathias Kimmerle, member of the ISPO Sustainability Jury. And what only a few years ago was accused of greeenwashing is now part of the DNA of many outdoor brands.

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